Cake Size, Flavour & Serving Guide

The serves shown in each cake’s size option are for mud cake. Tap through below to see the right number for your flavour and shape, so there’s cake for everyone.

Dessert portion

A generous slice, served as the main dessert.

Coffee portion

A smaller slice served with other food. About double the serves, mud cake only.

1 · Choose your flavour
2 · Choose your shape
3 · Choose your height

Mud cake · Round · Standard height

Our everyday vintage rounds.

  • 4″5–6dessert servesabout 10–12 coffee
  • 5″8–9dessert servesabout 16–18 coffee
  • 6″12–14dessert servesabout 24–28 coffee
  • 7″17–18dessert servesabout 34–36 coffee
  • 8″22–25dessert servesabout 44–50 coffee
  • 9″30–33dessert servesabout 60–66 coffee
  • 10″35–40dessert servesabout 70–80 coffee

Mud cake · Round · Tall / novelty

Taller showpiece and themed cakes.

  • 4″7–8dessert servesabout 14–16 coffee
  • 5″11–12dessert servesabout 22–24 coffee
  • 6″16–18dessert servesabout 32–36 coffee
  • 7″22–24dessert servesabout 44–48 coffee
  • 8″28–32dessert servesabout 56–64 coffee
  • 9″40–44dessert servesabout 80–88 coffee
  • 10″46–52dessert servesabout 92–104 coffee

Mud cake · Heart

Our vintage heart cakes.

  • 6″10–12dessert servesabout 20–24 coffee
  • 8″19–21dessert servesabout 38–42 coffee
  • 10″30–34dessert servesabout 60–68 coffee

Vanilla sponge · Round · Standard height

Fewer serves than mud cake of the same size.

No coffee portions for vanilla sponge. It’s too soft to cut neatly into small slices, so please plan on dessert portions only.

  • 6″10–12dessert serves
  • 8″18–20dessert serves
  • 10″28–32dessert serves

Vanilla sponge · Round · Tall / novelty

Fewer serves than mud cake of the same size.

No coffee portions for vanilla sponge. It’s too soft to cut neatly into small slices, so please plan on dessert portions only.

  • 6″20–22dessert serves
  • 8″24–27dessert serves
  • 10″37–42dessert serves

Vanilla sponge · Heart

Fewer serves than mud cake of the same size.

No coffee portions for vanilla sponge. It’s too soft to cut neatly into small slices, so please plan on dessert portions only.

  • 6″8–10dessert serves
  • 8″15–17dessert serves
  • 10″24–27dessert serves

Tiered cakes

Weddings, milestones and big celebrations.

Each tiered cake shows its total mud-cake serves in its size option.

Three-tier cakes can have a different flavour in each tier.

Vanilla sponge can’t be the bottom tier of a three-tier cake or a very tall two-tier cake. It isn’t firm enough to hold the tiers above.

Tips for choosing your size
  • Count your guests, then decide on dessert or coffee portions.
  • Pick your flavour, shape and height above to see the right serves.
  • Between two sizes, or need guaranteed slices? Go for the larger size.
  • Ordering vanilla sponge? Use the vanilla figures here, not the number in the size option.

Still not sure? Send us a message before you order and we’ll help you choose.

Serving sizes are approximate and depend on the cake flavour, design and how the cake is cut. Mud cakes are firm enough for dessert or smaller coffee portions. Vanilla sponge is lighter and softer, so it must be cut into larger pieces and will generally provide fewer servings. Coffee-sized portions are not recommended for vanilla sponge. Please use the relevant flavour table when selecting a cake size for your required number of guests. Tall and novelty designs may have different serving ranges from standard-height cakes.

Three animated characters celebrating a birthday with a cake.